I recently came across this fashion shoot in Tank magazine by well known photographer Iain McKell, which adds his own idiosyncratic feel in environmental portraiture to a fashion shoot.
This series of images has to my mind more than a passing nod to Martin Parr's Last Resort (whether implied or not) with it's depiction of ordinary seaside imagery, juxtaposed with the glamorous central model in modern fashion. It has a feel of almost documentary photography yet doesn't necessarily try to hide the fact that most of the imagery is staged. It's a style that McKell has become well known for with his preference to finding "characters" to use in his work as opposed to models.
I really love the lighting in this series and would like to learn a lot more about how much flash photography was used in the images in contrast to the ambient light. This is an area I'm going to be spending quite a lot of time with in the near future as obviously I won't have as much access to a studio as I've had during the course and want to turn more toward environmental photography, an area where I haven't had as much experience of lately.
More of McKell's work can be found at: http://iainmckell.iainmckell.com/
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